MEET OUR TEAM

Management Team

Bradford Ross Cherry

President

Years of Experience at CC&F:
Ross started working for Cherry Carpet & Flooring in 1996.

Years of Experience in Flooring Industry:
I was born and raised in the flooring industry.

My Background:
Bradford "Ross" Cherry is a Portsmouth native where he attended Portsmouth Public Schools, graduating from Churchland High School in 1991. He received a BS in Business Management from Clemson University before returning home to work in his family business, Cherry Carpet Inc, in 1997. In 2007, he became COO, and in 2009 was named President of the Portsmouth-based company established in 1947 and updated the name to Cherry Carpet & Flooring. Ross has served on many boards for his industry, including the JJ Haines Dealer Council & the Ardex Fuse Dealer Council. He currently sits on the board of Fuse Alliance.

Besides having a passion for his industry, Ross also has one for his community. As a Lefcoe Leadership Graduate, Ross has been active in various community organizations including serving as a board member of Girls, Inc. and Churchland Swim Club among others where he had several leadership positions. He also served on the 2025 Comprehensive Plan Committee for the City of Portsmouth.

Ross was honored as the First Citizen of Portsmouth for 2017. Portsmouth’s First Citizens are individuals who embody the spirit of citizenship through service to the community. He is currently on the board of the Southeast Virginia Community Foundation, Hampton Roads Workforce Council and is a Director with The Portsmouth Partnership.

When Ross is not at work, he is an outdoor enthusiast. He can be found anywhere that has mountains, valleys and a river view. He spends most of his free time whitewater kayaking, whitewater rafting, hiking, and snowboarding. He feels grateful to have kayaked the Grand Canyon and to have taught troubled youth how to canoe as part of a last chance court ordered camp for youth. His greatest accomplishments are his two daughters, Savannah and Hayley and his wife of 18 years, Tara, to whom he married in October 1999.

Do you have pets? Yes, a very handsome dog named Humble. He is considered by our team to be Cherry Carpet & Flooring’s Chief Greeter and Smile Creator. You can find him most days hanging around the office getting treats and head pats from everyone.

Fran-Holland | Cherry Carpet & Flooring
Fran Holland
V. P. of Finance

Years of experience at Cherry Carpet & Flooring? I have been with Cherry Carpet & Flooring for 6 years.

Years of experience in Flooring Industry? I’ve been in the flooring industry the same amount of time. I previously had over 20 years’ experience in construction and government contracting, both of which have helped me tremendously in my current position here at Cherry Carpet & Flooring.

Where did you grow up? I was born and raised right here in Hampton Roads, Chesapeake to be exact.

Favorite book? My favorite book is Choosing To See - A Story of Struggle and Hope. Having lost my first child at birth, this book has been very therapeutic for me.

Hobbies outside of work? Outside of work, I enjoy spending time with my husband, Tommy, and our twins, Hannah and Jake. My children are currently Seniors in High School, so I have spent most of the last 17 years enjoying watching them participate in the numerous extra-curricular activities they have been involved in. I also love relaxing on the beach and walking our golden retriever, Summer.

Tell us a cool fact most people don’t know about yourself: Pink is my signature color. I am a breast cancer survivor. My family, friends and co-workers have all shown me that no one fights alone and that losing is not an option!

Ryan-Palmer | Cherry Carpet & Flooring
Ryan Palmer
V. P. of Operations

Years of experience at Cherry Carpet & Flooring? I’ve been with Cherry Carpet for 25 years.

Years of experience in Flooring Industry? My journey in the flooring industry started with Cherry Carpet in 1996. I started as a measurer and have held several roles within the company. I have been with Cherry Carpet in one form or another since then.

Where did you grow up? I’m a Portsmouth native and my family and I have settled in the Hampton Roads area.

Favorite book? My favorite book or series right now is The Dresden Files. I find myself listening to audiobooks and podcasts more than reading.

Hobbies outside of work? I enjoy anything that involves my family. I also enjoy building/repairing computers, gaming, and soccer.

Tell us a cool fact most people don’t know about yourself: I like to void electronics warranties. My true nature is to reverse engineer and tinker so naturally this falls in the small print and voids my purchases.

Chief Greeter

Humble-the-Chief-Smile-Creator
Humble
Chief Greeter and
Smile Creator

This is Humble Cherry, he is Cherry Carpet & Flooring’s Chief Greeter and Smile Creator. He accompanies Ross in the office weekly and always starts his day with a jaunt to each office to say hello and enjoy a snack...should you provide him with one. He just turned 2 in April of 2020, so he has a lot of energy! Sometime between noon and two, he'll remind you that it's play time and will want to wrestle to burn off some of that energy. If there happens to be no snacks and no time for playing, you can usually find him lounging on the cool tile surfaces around the office. He's still getting the hang of things and trying his best to fill the shoes of his big brother River, who we love and miss dearly, the original creator of this position within the company. Luckily River did a good job teaching him the position as we see Humble settling into it well. He would love for you to stop by so he can go to work doing his job at any time.

Commercial Sales Team

Nichole Modlin | Cherry Carpet & Flooring
Nichole Modlin
Commercial
Sales Manager

Years of experience at Cherry Carpet & Flooring? I’ve been with Cherry Carpet for 11 years.

Years of experience in Flooring Industry? My time with Cherry Carpet is my experience in the flooring industry.

Where did you grow up? I grew up in Suffolk and settled in Portsmouth with my family.

Favorite book? I can’t pick just one. I usually have 3-4 books on my nightstand that I’m reading at a time. I like a mix of genres, so I have a diverse collection of books.

Hobbies outside of work? I have 3 kids so I’m usually taking my kids to their various activities. Soccer, shopping and adventuring around the state of Virginia are a few at the top of the list.

Tell us a cool fact most people don’t know about yourself: I’ve almost visited every state in America…Maine is the last one on my list. I did this all without flying in a plane, I’ve been on a variety of road trips throughout my life.

Barry-Rowe | Cherry Carpet & Flooring
Barry Rowe
Commercial
Sales

Years of experience at Cherry Carpet & Flooring? I’ve been with Cherry Carpet for 15 years.

Years of experience in Flooring Industry? I’ve been in and around the flooring industry for 25 years.

Where did you grow up? I grew up in Hampton, VA and settled with my family in the Chesapeake area.

Favorite book? I’m not an avid reader so I can’t say I have a favorite. I do remember reading 1984 by George Orwell and can say I enjoyed the book.

Hobbies outside of work? Outside of work I enjoy watching and playing sports…my teams are the Colts and the Red Sox. Golfing with friends and clients alike is another hobby.

Please list what type of commercial work you specialize in or jobs you enjoying bidding/managing. My specialty at Cherry Carpet is tenant improvements. I’ve managed several church facilities, all Towne Banks in the surrounding area and numerous large commercial office suite upfits here in Hampton Roads.

Heather Wise | Cherry Carpet & Flooring
Heather Wise
Commercial
Sales

Years of experience at Cherry Carpet & Flooring? I’ve been with Cherry Carpet for 5 years.

Years of experience in Flooring Industry? My time with Cherry is my experience in the flooring industry.

Where did you grow up? I grew up in Virginia Beach.

Favorite book? Bridge to Terabithia and The Giving Tree and anything by James Patterson or Anne Rice. I ‘ve read way too many books to list just ONE favorite.

Hobbies outside of work? I'm a beach girl through and through so anything at the beach or playing with my puppies. Best moments of my life are vacations anywhere with my family.

Tell us a cool fact most people don’t know about yourself: Clueless on a cool fact. I met my husband at 16 and we are still happily married?? IDK I grew up on a farm. Write books but can never complete the ending.

Please list what type of commercial work you specialize in, or jobs you enjoying bidding or managing. I do a little bit of everything. From taking the occasional large residential job to a wide variety of commercial projects. I don’t focus on a specialty.

Mike Carroll | Cherry Carpet & Flooring
Mike Carroll
Commercial
Sales

Years of experience at Cherry Carpet & Flooring? I’ve been with Cherry Carpet for 14 years.

Years of experience in Flooring Industry? I have 21 years of experience in the flooring industry.

Where did you grow up? I grew up here in Portsmouth, VA.

Favorite book? To Kill A Mockingbird by Harper Lee

Hobbies outside of work? Sports. I enjoy both watching and playing them.

Please list what type of commercial work you specialize in or jobs you enjoying bidding/managing. I manage a lot of Healthcare projects here in Hampton Roads. Both new builds and renovations. There are a bunch of unique criteria that these projects have to abide by and I enjoy keeping up with the new flooring innovation that goes into these spaces.

David Haywood | Cherry Carpet & Flooring
David Haywood
Commercial
Sales

Years of experience at Cherry Carpet & Flooring? I’ve been with Cherry Carpet for 5 years.

Years of experience in Flooring Industry? I have extensive flooring industry experience over 50+ years.

Where did you grow up? I grew up here in the Portsmouth/Chesapeake area.

Favorite book? Too many to name just one.

Hobbies outside of work? I enjoy building and competing Radio Control Aircraft.

Tell us a cool fact most people don’t know about yourself: I have built and raced Drag cars.

Please list what type of commercial work you specialize in or jobs you enjoying bidding/managing. I do a little bit of everything and like managing a variety of projects.

George-Harris | Cherry Carpet & Flooring
George Harris
Commercial
PMA

Years of experience at Cherry Carpet & Flooring? I’ve been with Cherry Carpet for 2 years.

Years of experience in Flooring Industry? I’ve been in the flooring industry for 20 years.

Where did you grow up? I grew up in New Hampshire.

Favorite book? My favorite book is The Hobbit by J. R. R. Tolkien.

Hobbies outside of work? I enjoy anything outdoors…hunting, fishing, and skiing to name a few.

Tell us a cool fact most people don’t know about yourself: I have built and raced Drag cars.

Please list what type of commercial work you specialize in or jobs you enjoying bidding/managing. My commercial project scope ranges… from bidding a small project which includes a simple floor refresh all the way to the larger church renovation jobs.

Courtney Welch | Cherry Carpet & Flooring
Courtney Welch
Commercial
Sales

Years of experience at Cherry Carpet & Flooring? I have been with Cherry Carpet since June of 2020.

Years of experience in Flooring Industry? I’ve been in the flooring industry for 3 years. I started in the flooring industry in California. When I moved to Virginia, I saw a job listing with Cherry…it was the first application I sent to potential employers and I landed the job.

Where did you grow up? I was born and raised in Austin, TX something not too many people can say these days with the influx of people moving there.

Favorite book? My favorite book is When the Wind Blows by James Patterson. A true page turner until the very end, which is exactly what I love about it.

Hobbies outside of work? Outside of work I’m usually working on a house project. I enjoy re-arranging my home weekly. Facebook Marketplace is my favorite place to browse for new finds to add to my weird, curated collection of home décor. My house is a mix of Downton Abbey meets Beetlejuice.

Tell us a cool fact most people don’t know about yourself: Among the décor items around my home are my two collections: velvet photo albums and kaleidoscopes. I should probably hide a price tag somewhere on them, so they aren’t eventually sold for what I told my wife I paid for them.

Residential Sales Team

Eric Thorstensen | Cherry Carpet & Flooring
Eric Thorstensen
Retail
Manager

Years of experience at Cherry Carpet & Flooring? I just started with Cherry Carpet & Flooring December 2020 and I'm proud to be a part of the Cherry family!

Years of experience in Flooring Industry? I’ve been in the flooring business for 12 years.

Where did you grow up? I grew up in Virginia Beach, VA

Favorite book? I am not much of a recreational reader, but if I were to read something it would be The Very Hungry Caterpillar or The Giving Tree to my son and daughter.

Hobbies outside of work? I have a large Italian family and a close group of friends I enjoy spending my free time with.

Tell us a cool fact most people don’t know about yourself: I enjoy painting and joy riding in my 1972 Chevelle. My Dad, brother and I have Philadelphia Eagles season tickets and we try to make as many home games as possible.

Ashleigh-Douglas | Cherry Carpet & Flooring
Ashleigh Douglas
Design Consultant
& Sales

Years of experience at Cherry Carpet & Flooring? I joined the team at Cherry Carpet at the beginning of 2020.

Years of experience in Flooring Industry? I have had many years in Customer Service prior to coming to work at CC&F. Even though I’m a new addition, I’ve learned so much already and have received so much joy in helping customers find the perfect fit for their home.

Where did you grow up? I was born and raised in Hampton Roads and I can’t see myself living anywhere else. I spent my childhood growing up in Chesapeake (Go Tigers!) then moved to Portsmouth in 2005.

Favorite book? I am a big fan of True Crime books, but you can also catch me with a feel-good book from time-to-time. As far as favorite, it’s impossible to just pick one!

Hobbies outside of work? You can usually find me travelling around the surrounding states when I find the time outside of work. I am a huge fan of big cities! I love learning about their culture, history and of course, trying all their delicious food! Charleston, SC was not only my honeymoon location but has been one of my favorites so far. If I’m not travelling, I like crafting and making miniature room scenes. I also love spending time with my husband, dog, family and friends.

Tell us a cool fact most people don’t know about yourself: I went to Culinary School for 2 years after High School. I have kept my passion for cooking but decided to keep it in my personal kitchen for now.

Jessica-Washington | Cherry Carpet & Flooring
Jessica Washington
Design Consultant
& Sales

Years of experience at Cherry Carpet & Flooring? I’ve been with the Cherry family since November 2020, and I’m already learning so much about all the quality and heart that goes into this amazing company that I look forward to growing with.

Years of experience in Flooring Industry? I’ve only just begun my journey in the flooring industry and I’m excited to apply 15+ years of customer service experience to this rewarding field. I love helping clients bring their home vision to life.

Where did you grow up? My parents settled in the Ft. Eustis area when I was 5 years old, after some traveling during my Dad’s time in the Army. I attended elementary, middle, and high school just over the MMBT in Newport News, VA- the city I will always consider home!

Favorite book? My favorite book would be Invisible Monsters by Chuck Palahniuk

Hobbies outside of work? I’ve inherited a green thumb and appreciation for horticulture from my Mom and her many years as a floral designer. Finding fun pottery pieces and growing our own plants is a favorite family pastime.

Tell us a cool fact most people don’t know about yourself: I’m a CMA (certified massage therapist) and I have my Associates in Occupational Science.

Office Support Team

Ella-Brusso | Cherry Carpet & Flooring
Ella Brusso
Office
Manager

Years of experience at Cherry Carpet & Flooring? I’ve been with Cherry Carpet for 18 years.

Years of experience in Flooring Industry? I’ve been in the flooring industry for 18 years.

Where did you grow up? I grew up on a farm in Chatham, VA.

Favorite book? My favorite book is Misty of Chincoteague.

Hobbies outside of work? Gardening, crafting with my grandchildren, shopping at flea markets/estate sales, refinishing furniture & visiting the mountains.

Tell us a cool fact most people don’t know about yourself: I was a Clothing & Textile Major in College and I’ve hiked a part of the Appalachian Trail.

Lisa-Armstrong | Cherry Carpet & Flooring
Lisa Armstrong
Administrative
Assistant

Years of experience at Cherry Carpet & Flooring? I’ve been with Cherry Carpet for 10 years.

Years of experience in Flooring Industry? Before being employed by Cherry Carpet, I didn’t have any experience but now I do and am thankful for it.

Where did you grow up? I grew up in Bowie, Maryland, it’s a suburb right outside Washington DC.

Favorite book? My favorite book would be A Tree Grows in Brooklyn by Betty Smith.

Hobbies outside of work? My hobbies include playing Bunco or just simply enjoying the outdoors.

Tell us a cool fact most people don’t know about yourself: A cool fact about myself is I have never mastered knowing how to use Chop Sticks. Someone please teach me!

Leann-Bakht | Cherry Carpet & Flooring
Leann Bakht
Assistant
Controller

Years of experience at Cherry Carpet & Flooring? I’ve been with Cherry Carpet for 20 years.

Years of experience in Flooring Industry? I’ve been in the flooring industry for 20 years.

Where did you grow up? I grew up here in Portsmouth, VA.

Favorite book? My favorite book would be Gift from the Sea by Anne Morrow Lindbergh.

Hobbies outside of work? My hobbies include puzzles, gardening and doing anything at the beach.

Tell us a cool fact most people don’t know about yourself: I’ve travelled to Bangladesh 12 times. During one of my visits in 2000, I saw President Bill Clinton. It was the first time a US President had ever visited the country and the only time I have ever seen a US President in person.

Production Team

CCC-Tim-Umberger
Tim Umberger
Production Assistant Manager

Years of experience at Cherry Carpet & Flooring? I have been with Cherry Carpet since January 2008.

Years of experience in Flooring Industry? Before working with Cherry Carpet & Flooring, I worked directly with them as a flooring contractor. I’ve been working with Cherry Carpet in some form since 1987.

Where did you grow up? I grew up in Chesapeake, VA.

Favorite book? I’m not a big reader, I do read a lot of commercial concrete slab moisture tests though.

Hobbies outside of work? Outside of work I’m usually working on the yard, working in my garage or taking a nap

Tell us a cool fact most people don’t know about yourself: I enjoy baking cakes.

Quintin-Bailey | Cherry Carpet & Flooring
Quintin Bailey
Warehouse
Manager

Years of experience at Cherry Carpet & Flooring? I’ve been with Cherry Carpet for 13 years.

Years of experience in Flooring Industry? My time with Cherry Carpet is also how long I’ve been in the flooring industry.

Where did you grow up? I grew up here in the Portsmouth area.

Favorite book? I’d have to say Rich Dad, Poor Dad.

Hobbies outside of work? I enjoy fishing and shooting pool.

Tell us a cool fact most people don’t know about yourself: I am a fire sign that loves water.

Kelsey-Lonzie | Cherry Carpet & Flooring
Kelsey Lonzie

Installer

Years of experience at Cherry Carpet & Flooring? I’ve been with Cherry Carpet for 3 years.

Years of experience in Flooring Industry? My time with Cherry is all the flooring experience I have.

Where did you grow up? I grew up in Dallas, TX. GO COWBOYS!

Favorite book? The Big Book of Home Remedies

Hobbies outside of work? I enjoy fishing and playing video games.

Tell us a cool fact most people don’t know about yourself: My first job was a rodeo clown.

Richard-Dillard | Cherry Carpet & Flooring
Richard Dillard

Installer

Years of experience at Cherry Carpet & Flooring? I’ve been with Cherry Carpet for 13 years.

Years of experience in Flooring Industry? My time with Cherry has been my experience in the flooring industry.

Where did you grow up? I grew up here in Portsmouth, VA.

Favorite book? I read a Gandhi autobiography recently and enjoyed it. His concept of active nonviolent resistance was inspiring.

Hobbies outside of work? I enjoy the outdoors and activities that involve being outside like fishing and riding my bike.

Tell us a cool fact most people don’t know about yourself: I love to laugh.

CCC-Jon-Robertson
Jon Robertson
Installer

Years of experience at Cherry Carpet & Flooring? I have been with Cherry Carpet since June of 2012.

Years of experience in Flooring Industry? I started in the flooring industry working as a contractor for Cherry before being hired on full time as an employee. I met Ross Cherry from working for my father installing flooring when I was young, so I’ve been in the flooring industry since I was old enough to work.

Where did you grow up? I grew up in Powhatan, VA.

Favorite Book? My favorite book is The Driver by Alex Roy.

Hobbies outside of work? Outside of work I enjoy camping, drag racing and hanging with my 2 kids…I have both a son and a daughter.

Tell us a cool fact most people don’t know about yourself: Growing up I was homeschooled.

CCC-James-Aemisegger
James Aemisegger
Installer

Years of experience at Cherry Carpet & Flooring? I have been with Cherry Carpet since 2013.

Years of experience in Flooring Industry? I started in the flooring industry working for a flooring subcontractor before becoming a permanent employee with Cherry Carpet.

Where did you grow up? I grew up in Chesapeake VA, I settled in Suffolk with my family on a piece of land.

Favorite Book? I’m not much of a reader. BRAAAP LIFE.

Hobbies outside of work? Outside of work I enjoy riding dirt bikes with my son and cooking.

Tell us a cool fact most people don’t know about yourself: I’m a grill master and I make a killer rack of baby back ribs.

Mark Rogers
Mark Rogers
Installer

Years of experience at Cherry Carpet & Flooring? I have been with Cherry Carpet since April 2008.

Years of experience in Flooring Industry? After graduation in 1997, I went to work with a friend of mine, his dad owned a flooring company where I started doing installations. I’ve been working in this industry in some form since then.

Where did you grow up? I grew up in Chesapeake, VA.

Favorite book? I’m not a big reader, in this industry of constantly changing flooring technology, I’m having to keep myself up to date with installation techniques when new flooring types come on the market. So, you can find me reading instruction manuals for the technical side of the installation jobs I do.

Hobbies outside of work? Outside of work I’m off-roading in my UTV in the mountains or hanging with my dog. I have a beautiful brindle pitbull, her name is Robin.

Tell us a cool fact most people don’t know about yourself: In 2013, my dog Reme qualified to compete in the World Premiere Dock Dogs aquatics competition, in Iowa. That was a fun experience and long road trip with him.

CCF-Dave-Martin
Dave Martin
Installer

Years of experience at Cherry Carpet & Flooring? I have been with Cherry Carpet since June of 2010.

Years of experience in Flooring Industry? I started in the flooring industry working for another flooring company for 15 years.

Where did you grow up? I grew up in Virginia Beach, VA.

Favorite book? I’m not much of a reader. However, I enjoy the occasional podcast.

Hobbies outside of work? Outside of work I enjoy golfing, going to the beach, watching sports, and spending time with my kids. My daughter is in softball, so I travel a bit with her for that.

Tell us a cool fact most people don’t know about yourself: I’m a Washington Nationals fan.

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